Cyberattacks are increasingly elaborate, with each passing day a new modality of cybercrime emerges, whether it is a new phishing defined to target some specific areas or a virus on some removable device.
The fact is that companies need to understand that this is a problem that needs to be fought and for this to happen it is necessary to create a security policy and build a cyber culture.
Only with a well-defined strategy can these attacks be mitigated. Understand that risks can only be controlled if everyone in the organization knows how to protect themselves.
Therefore, building a cybersecurity strategy with multiple communication channels is critical to ensure a comprehensive and effective approach to protecting against cyber threats.
Cybersecurity is still viewed with disregard
Before talking about cybersecurity strategies in companies, it is necessary to remember that information security is often not taken as a priority, which hinders the process of building a culture focused on this topic.
Know that 95% of security breaches originate from some human error, which is why awareness is the best way to mitigate risks.
An organization that knows the importance of cybersecurity and creates a strategy around it can achieve satisfactory results, reduce risks, create a security policy, and protect itself from attacks.
But we know that building this strategy is not always easy, even more so when employees do not understand that data protection is a duty for everyone.
That's because many people believe that the responsibility for cybersecurity lies solely with the IT team or managers. This is where a good cybersecurity strategy comes in.
Therefore, it is necessary to change the way employees look and bring them closer to security, and this is only possible when the company recognizes that cybersecurity is one of the pillars of the organization and that the strategy must be made in multiple communication channels.
Building Your Strategy
When we talk about a multi-channel strategy, we are referring to the action of using multiple channels to communicate with employees, which can be:
As a result, the institution offers multiple communication options, making this process more effective.
It is necessary to understand that an institution is made up of people of the most different profiles, so communication needs to be present everywhere, from the factory floor to the top management room.
Only in this way will it be possible to transmit all the information in a clear and efficient way, this strategy prevents communication noise from arising that often ends up hindering the awareness process.
With this, warnings and announcements will be triggered on all channels, this allows everyone to receive the same information at the same time. When it comes to cybersecurity, this speed is crucial to prevent attacks.
Think that awareness campaigns will be more effective, after all, all employees will have access to this content.
Here's how to build your multi-channel strategy.
Strengthen your internal communication
To build a cybersecurity strategy across multiple channels, it is essential to strengthen internal communication, to show people that it is through these channels that information will be transmitted.
Employees are often unaware that there are certain communication channels, and are therefore unaware of the warnings, training, and campaigns that are generated.
That is why it is important that the Information and Communication Security team work together, so that the content will have relevant information and will be delivered in the best way.
If necessary, schedule an online or face-to-face meeting with all teams and present these channels. This meeting is also important to clear up doubts and clarify any noise that exists.
Make room for feedback
Remember that good communication should be a two-way street, so show people that this is an open space for exchanging conversations and experiences.
Many people who fall for attacks feel afraid or ashamed to report about the incident, they need to understand that they are part of the information security process. Only in this way will it be possible to report incidents and mitigate risks.
It is necessary to understand that people do not click on malicious links or fall for attacks because they want to, they are often unaware of the attacks, which is why the process of awareness begins through communication.
This interaction is very important, because if anyone falls for a cyberattack, they will feel safe to report the incident and alert other employees, thus helping to reduce risks.
Have clear communication
A message is only effective if everyone understands it. That's why cybersecurity awareness shouldn't be a boring, dull thing, full of technical language and with long hours.
That way you will only bore people and make information security more and more distant. As a result, people will think that this is a topic that does not concern them.
Therefore, the use of booklets, short and didactic videos is the best choice. These knowledge pills are effective and make the message be absorbed in the best way.
Therefore, invest in booklets with pertinent topics such as: mobile device security, use of QR Code and Secure Access, with this you educate your employee and start the awareness process.
Conduct campaigns and training
Launching campaigns is essential for a communication strategy, as it is from them that people learn about the main risks.
In addition to campaigns, it is important that employees receive phishing simulations, this allows them to have direct contact with threats, only in this way will they acquire a mechanism to recognize attacks.
Another important point is to invest in training, this is a crucial step to educate teams about attacks and show how they can be prevented.
Just like the booklets, this material should be light, objective and clear, this ensures everyone's enthusiasm and participation. Know that interactive training has the best results.
It is important to understand that not only the employees who benefit from this training, Information Security professionals are able to improve and stay ahead of cyber threats.
This helps the team to predict attacks and be prepared for any eventual accidents.
It is worth mentioning that external communication is also important in this process, so keep customers informed, and in case of any incident, have a plan to communicate clearly about the actions and security measures that will be taken.
To do this, use social media and other external channels. This transparent communication with the customer makes all the difference in the cybersecurity process. They need to understand that your company is prepared for any incident.
For this strategy to work, it is important that all activities and results are monitored. Reports on campaigns and training help the Information Security team to have an overview of the strategy.
It is the results that show whether the awareness campaign is being effective, and at what point it needs to be improved.
From this data, the Information Technology team, together with the communication team, can see methods to increasingly improve the process in all channels.
That's why it's essential to stay up-to-date on emerging threats and adjust your strategy as needed.
PhishX in cybersecurity strategy
PhishX is an ecosystem focused on information security, so it is possible to create a cybersecurity strategy and disseminate it across multiple channels.
Through our platform, it is possible to simulate phishing attacks, so organizations create real scenarios that allow them to test their employees in a controlled way.
In this way, simulations help identify which people are most at risk of falling for phishing scams. These results are important to know the maturity level of your team.
One of the main points of the awareness process is training, after all, it is through them that it is possible to educate people and make them understand the imminent risks of the organization.
Through the information provided by the simulations, it is possible to send the training to everyone who clicked on this test and thus direct them to the training. This allows for greater efficiency throughout the process.
Our platform has a variety of training content, where you can understand all the risks and know how to protect yourself.
Booklets, videos and interactive content
As we said, cybersecurity doesn't have to be a boring subject, our ecosystem has several materials, booklets, videos that can make this process much more pleasurable and efficient.
In addition, our platform has Artificial Intelligence technology, where it is possible to translate content into several languages and make the communication strategy global. In this way, it is possible to translate content from other languages into Portuguese and expand its possibilities.
As mentioned, continuous monitoring is essential for the cybersecurity strategy to be effective, so it is important that constant evaluations and adjustments take place.
PhishX provides detailed reports that allow organizations to have control over all campaigns, simulations and training, so it is possible to know how many employees are actually carrying out the processes.
This helps institutions track the progress of all people, making it possible to identify trends and areas for improvement, allowing them to adjust their awareness programs as the evolving needs of the organization.
Awareness should be the pillar of any institution and be part of an effective strategy, through warnings, training and campaigns it is possible to create multi-channel communication.