Do omnichannel campaigns really change employee behavior?

The biggest challenge of digital security in organizations is not only in technologies or firewalls, but in people.

This is because the so-called human risk is responsible for a large part of security incidents, from clicking on malicious links to sharing sensitive information.

Thus, understanding that each employee is a critical point of vulnerability is essential for any corporate protection strategy. Therefore, engaging employees consistently is a fundamental strategy.

But how to do this? It is necessary to understand that awareness programs that take place in isolation or sporadically tend to generate little impact and quickly become forgotten.

On the other hand, a continuous, integrated approach that uses multiple channels, that is, omnichannel, reinforces good practices, keeps security present in the team's daily life, and contributes to the formation of a solid corporate culture.

Do you want to know how to implement these actions and how they can change the behavior of your employees? Keep reading this article and learn more.

But after all, what are omnichannel campaigns?

Omnichannel campaigns are communication strategies that use multiple channels in an integrated and consistent way, seeking to impact employees at different points of contact.

What differentiates this strategy from isolated or sporadic actions is that these campaigns ensure that the message is reinforced in each interaction, increasing information retention and encouraging lasting behavioral changes.

In practice, the goal is to create a seamless experience, in which each channel complements the other, making awareness about digital security part of employees' daily lives.

It is necessary to understand that omnichannel campaigns are integrated, planned so that the message is uniform, consistent and adapted to the context of each channel.

This integration ensures that employees receive the same content in different ways.

The channels used in omnichannel campaigns can be varied, depending on the institution's profile and the internal audience.

Among the most common are:

• Informational emails;

• Corporate intranet;

• Internal communication applications;

• Corporate chats;

• Face-to-face or online workshops;

• Printed materials in strategic locations.

  
  

Each channel offers different opportunities to engage employees and reinforce safety messages, whether through quick alerts, educational content, or interactive activities.

Combining these channels strategically allows the message not to depend on a single point of contact and reaches all employees, regardless of where they are or the channel they use the most.

In addition, the integration makes it easier to track metrics and results, enabling continuous adjustments to the campaign and ensuring that awareness efforts are effective and measurable.

Does the omnichannel approach really work?

The omnichannel approach is a very important strategy, as it is aligned with principles of the psychology of learning and behavior change.

This is because people tend to retain information better when it is presented in different ways and at different times, rather than received only once.

In this way, this reinforcement contributes to transforming knowledge into habit. And so, these actions help employees to internalize good digital security practices and apply them in their daily lives.

Another essential point is frequency and consistency. Repeated messages on different channels, but always with the same line of communication, create familiarity and reduce the chance of forgetting.

This continuous exposure strengthens the perception of the importance of the topic and prevents awareness from being treated as a one-off or secondary action.

In this way, over time, security is no longer just an occasional reminder and becomes part of the employees' routine in a natural way.

After all, each experience, on a different channel, reinforces the main message and ensures complete learning.

How to implement omnichannel in organizations?

Adopting omnichannel digital security awareness campaigns is not just a matter of diversifying communication channels, but of creating an integrated experience that makes sense for employees.

This model requires planning, strategic alignment, and a clear vision of how each channel can contribute to behavior change.

This is because the correct implementation transforms communication into a continuous, dynamic and engaging process, increasing the chances of engagement and concrete results. Here are some strategies for this implementation.

Map internal channels and audiences

The first step in implementing omnichannel is to identify which channels are available in the organization and which are most used by employees.

Emails, intranet, internal communication applications, and even physical bulletin boards can all be considered.

This is because each channel has its role and should be evaluated in terms of reach, ease of use, and relevance to the audience.

In addition, it is essential to understand the different profiles of employees and how they interact with these channels.

Administrative teams may be more exposed to e-mail and intranet, while operational areas may have greater contact with mobile applications.

This mapping allows you to customize the strategy and ensure that the message reaches everyone, respecting their routines and work contexts.

Integrate messages and communication formats

After mapping channels and audiences, it is necessary to ensure the integration of the messages. An omnichannel campaign doesn't mean sending the same content everywhere, but adapting the main message to different formats while maintaining consistency.

This can be done with explanatory emails, short videos on the intranet, quizzes on internal apps, and hands-on activities in workshops. The idea is that everyone reinforces the same theme, but in complementary ways.

Here the consistency of the narrative is what generates trust and engagement, so if in one channel the message is too technical and in another it is oversimplified, the result can be confusing and even demotivating.

Therefore, it is important to maintain a clear line of communication, which respects the context of each channel without losing unity. This balance is what transforms campaigns into integrated and truly impactful experiences.

Monitor results and continuously adjust

No omnichannel campaign will be effective if there is no constant monitoring, so monitoring engagement and behavior metrics is essential to assess whether the strategy is achieving its objectives.

This includes analyzing email open rates, intranet access, participation in quizzes, feedback received, and even practical simulations, such as phishing tests. This data helps you understand what's working and where you need to adjust.

In addition, continuous monitoring also allows you to create a cycle of constant improvement.

Thus, instead of static campaigns, the organization now has a dynamic process, which evolves according to the behavior of employees.

With this, awareness is not limited to specific actions, but becomes a living, adaptable program aligned with the company's reality. It is at this point that omnichannel is no longer just a strategy and becomes a differential.

Tips to maximize adherence and avoid communication fatigue

To maximize adherence to awareness campaigns, it is essential to vary formats and approaches.

Switching between short videos, interactive quizzes, informational emails, workshops, and hands-on simulations keeps content interesting and prevents employees from becoming disengaged.

Creativity in the presentation of messages makes learning more dynamic and increases the chances of retaining important information. Another point is to plan the frequency of sending messages. 

Exaggerating communication can cause fatigue and disinterest, while spacing content too much reduces the impact of campaigns. The ideal is to find a balance, maintaining a constant presence without overloading employees.

PhishX is your ally in omnichannel communication

PhishX assists organizations in creating omnichannel awareness campaigns in a strategic and personalized way.

Our platform allows you to plan content and activities that engage employees at different points of contact, transforming awareness into a continuous and effective process.

With this, each message sent reinforces good digital security practices and contributes to changing behavior within the organization.

A great differential of PhishX is the integration with multiple communication channels, because our ecosystem connects with Microsoft Teams, Slack, Google Chat and Discord, in addition to traditional channels such as email, SMS, WhatsApp and Telegram.

This ensures that the same message is conveyed consistently across all channels, enhancing the reach of campaigns and facilitating the monitoring of metrics, allowing you to identify which channels generate the most engagement and results.

In addition to technology, PhishX offers continuous support through our Customer Success team, which follows each step of the planning and implementation of campaigns.

Our team is available to advise on best practices, suggest formats, adjust content, and analyze engagement metrics, ensuring that each action is effective and aligned with the company's objectives.

With this combination of technology and expert support, PhishX transforms omnichannel communication into a strategic tool to reduce human risks and strengthen the digital security culture.

Omnichannel campaigns are essential to changing employee behavior